Stop by the beauty aisle for these highly reviewed and affordable items. You might just find a dupe for your favorite cult beauty product.

Trader Joe's Ultra Hydrating Gel Moisturizer

Courtesy of Trader Joe's

Over the holidays, I purchased the Laneige Lip Mask, a trendy overnight lip product, for $24 at Sephora. It’s creamy, thick, hydrating—I loved it! Until my friend showed me the new Vanilla Lip Mask from Trader Joe’s that came out at the end of January. It has the same active ingredients, rich texture, and delicious flavor as the Laneige Lip Mask, but is only $5.99! 

This got me thinking about all the cosmetics at TJ’s I’ve been ignoring. I truthfully have never ventured into the health and beauty aisle at Trader Joe’s, too busy hunting for Rolled Corn Tortilla Chips and frozen Butter Chicken amid the crowd. But it turns out some highly rated and affordable products have been hiding there all along. There are the tried-and-true staples, like the Coconut Body Butter and Daily Facial Sunscreen (which are also comparable to expensive cult beauty products), as well as some recent additions like the Peppermint Multi-Purpose Castile Soap and the Vanilla Lip Mask. 

I won’t be neglecting TJ’s beauty aisle any longer, and neither should you. Here are 10 popular beauty products—all under $10—that you should try. 

Beauty Fan Favorites at Trader Joe’s

New Beauty Products