Southwest’s CEO Just Made His Feelings on Basic Economy and Checked Bag Fees Perfectly Clear
The airline is departing from the practices of its competitors in two big ways
The airline has even playfully joked about the matter in the past, signaling its stance to its passengers.
Southwest’s commitment to avoiding basic economy fares comes at a time when popular carriers including JetBlue have jumped on the new offering due to the need to stay competitive. While basic economy tickets often require giving up basic amenities, Alaska Airlines’ “Saver Fare” option will still allow travelers to pre-select seats and bring one personal item and one carry-on on board. Even though major carriers have been rolling out basic fares in recent years, the concept stems back to budget airlines that have demonstrated the model’s potential for much longer.
Basic Economy? How about some Basic Compassion? No fees to change your flight, check your bags, or have fun on your flight.— Southwest Airlines (@SouthwestAir) November 1, 2018
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