Our commitment to the black community

George Floyd Mural

Like so many of you, we’ve spent the last few days grieving over the loss of Ahmaud Arbery, Breonna Taylor, George Floyd, and the many black men, women, and children that came before them. Like you, we’ve had enough. 

To our black readers, colleagues, neighbors, friends: We see you. We hear you. And we stand with you. Black Lives Matter.

We are deeply aware that now is not the time for escapism but to engage with the pain that is being felt, to improve—both in our own lives and as a brand. We have spent 120 years representing the West, but too little time and effort elevating voices of color. We’re committed to improving not only as a brand, but as individuals. And while this won’t be the end of our efforts to educate, participate, and evolve, we are starting with a commitment to volunteer as a staff each quarter to non-profits focused on addressing the needs of the black community.

While we work to improve how we support our black communities over the next few days, we’ll be pausing our regularly scheduled content on Instagram, Facebook, and Twitter so that black voices can be amplified. These are the voices that need to be center stage. 

As always we welcome direct messages on social media and via email: community@sunset.com. Our team will be available to answer questions and to hear your thoughts, concerns, and feedback while we remain muted on our channels. We’re still here—we’re just listening, and we hope you will too. 

With love, 

Team Sunset

Keep Reading: