Millennial-Friendly Yes Way Rosé Introduces Its First Bottle
From Insagram to Instacart, the popular brand is expanding to market shelves
Pantone may have moved on from the Rose Quartz/Millennial Pink craze, but rosé wine’s popularity hasn’t gone anywhere
The wine that inspired trendy frosé slushies, graphic tees galore (“Rosé All Day”), and day-drinkers everywhere also inspired the Instagram account of Nikki Huganir and Erica Blumenthal. The two friends joined forces in 2013 to photo-chronicle their love of the pink drink, under the catchy name, @YesWayRosé, and 45K+ followers and an entire lifestyle brand ensued.
Countless posts and a collection of rosé-inspired clothing and home products later, they’ve produced their first batch of wine, which launches in Target stores on March 4, for just $12.99 a bottle.
“We like to say it’s a qualité rosé that doesn’t take itself too seriouslé,” explain Huganir and Blumenthal. “We bring a modern look and a sense of humor to our rosé, qualities that don’t always go hand-in-hand with the wine world.”
