Courtesy of It's-It

The Bay Area cult favorite treat is branching out with more variations

Michelle Robertson, SFGate  – April 3, 2019

A menage of It’s-It products infrequently found in the wild are landing in the ice-cream aisle of big-name grocery retailers across California.

You can already buy traditional It’s-It sandwiches — ice cream squished between two oatmeal cookies and covered in chocolate — at grocers around the region, but this latest roll-out introduces three new products to mainstream audiences: the Big Daddy, Super Sundae and Chips-It.

Each of the treats will be available in three-, eight- or ten-packs at Northern California stores, including Safeway, Walmart, Lucky Save Mart, Smart and Final, Winco Foods, Raleys, Nob Hill Foods, Bel Air Markets and Food Maxx, said It’s-It spokesperson Justin Shamieh.

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The Big Daddy (vanilla ice cream between two chocolate wafers), Super Sundae (vanilla ice cream dipped in dark chocolate and rolled in peanuts) and Chips-It (vanilla ice cream between two chocolate chip cookies) have been around for some time now, though they were previously sold only as singles.

The Chips-It was the first new product that It’s-It released in 20 years when it debuted last year, according to SF Eater, though the sandwich bears a strong resemblance to earlier It’s-It iterations.

Until recently, the trio of desserts could be purchased single-serve at local corner stores in California, as well as the It’s-It factory shop in Burlingame (865 Burlway Rd.).

It’s-It was founded in San Francisco in 1928. The traditional cookie sandwiches can be found at many major retailers in states west of the Rockies. You can find a full list of retailers here.