L.A.’s Hottest New Restaurant Is Inside a Gucci Store
Three-Michelin-starred Italian chef Massimo Bottura will open his first U.S. restaurant on a Beverly Hills rooftop
Los Angeles is about to become lot more Italian when the hotly anticipated Gucci Osteria Da Massimo Bottura Beverly Hills opens on February 17. It’s pretty much all in the name: Italian chef Massimo Bottura has launched his first stateside restaurant on the rooftop of Gucci’s Beverly Hills flagship, in the most fashion-forward way possible.
It’s a huge move for the chef, whose three-Michelin-starred restaurant Osteria Francescana in Modena, Italy, has been in the top five of the World’s Best Restaurants list every year since 2010. It’s also a big move for Gucci, whose U.S. stores have lacked restaurants until now.
The whole thing started with a childhood friendship between Bottura and Gucci CEO Marco Bizzarri. As adults, their creative partnership has manifested with a culinary/fashion mash-up that launched in 2018 at the Gucci Garden in Florence as Gucci Osteria.
Diners at the Los Angeles Gucci Osteria will gaze upon Rodeo Drive as they dine on Bottura’s signature dishes, like tortellini with Parmigiano Reggiano cream or the Emilia burger, as well as new California-inspired fare.
As one might expect, the interior is designed with Italian fashion in mind, using Gucci Décor wallpaper, red marble-topped tables, and cherry red velvet banquettes. There’s no doubt that it will become a social hub for Bottura’s wide-ranging circle of famous friends, both culinary and in the entertainment business.
But life is all about the highs and the lows, powered in Bottura’s case by infinite creative energy. In addition to the Gucci Ostera, where entrees will range from $26-$55, Bottura plans to expand Food for Soul, the non-profit he founded with wife Laura Gilmore, to the states this year. They’ll open two more refettorios, community kitchens that use food surplus to feed underserved populations, in San Francisco and Harlem.
Fans of fashion and high-quality cuisine can head to the Gucci Beverly Hills store (347 Rodeo Drive, Beverly Hills, CA) for lunch or dinner seven days a week. The restaurant officially opens February 17, 2020.