When the Pacific Design Center opened in West Hollywood three decades ago, residents didn't quite welcome it with open arms. Locals christened the 750,000-square-foot cobalt blue building "The Blue Whale," and they rarely interacted with it.
Today the Cesar Pelli―designed complex (a green building was added in 1988) has transformed into an interior-furnishings showplace for the public and trade professionals. The PDC warmed up its concrete plaza with a palm-lined promenade, and added a free designer-referral program and buying service that lets the public purchase from showrooms. Stop by this month to celebrate the PDC's accessibility as well as its 30th birthday.
SHOP:
Pacific Design Services. WHAT: Access to PDC's nearly 150 showrooms―most open to the trade only―through a designer-referral and buying service. HOW MUCH: Referral service is free, buying service prices are marked up from wholesale. WHERE: Center Blue, Ste. M-60; 310/360-6418.
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