When the Pacific Design Center opened in West Hollywood three decades ago, residents didn't quite welcome it with open arms. Locals christened the 750,000-square-foot cobalt blue building "The Blue Whale," and they rarely interacted with it.
Today the Cesar Pelli―designed complex (a green building was added in 1988) has transformed into an interior-furnishings showplace for the public and trade professionals. The PDC warmed up its concrete plaza with a palm-lined promenade, and added a free designer-referral program and buying service that lets the public purchase from showrooms. Stop by this month to celebrate the PDC's accessibility as well as its 30th birthday.
Pacific Design Services. WHAT: Access to PDC's nearly 150 showrooms―most open to the trade only―through a designer-referral and buying service. HOW MUCH: Referral service is free, buying service prices are marked up from wholesale. WHERE: Center Blue, Ste. M-60; 310/360-6418.