Top 100 cultural trends shaping the West

The ideas, people, places, and things that are making life out here better right now

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Local beauty products
Photo by Jeffery Cross

#63-65: Locally sourced beauty lines

A crop of women-run, handmade skin-care lines take a good-for-you/good-for-the-planet approach to beauty, each tied to its own corner of the West.

63 | Lotus Wei: This Phoenix-based line (pictured; is the brainchild of organic alchemist Katie Hess, who infuses flower essences from local blooms for her skin tone–boosting elixirs.

64 | Gunilla Skin Alchemy: At her cult San Francisco spa, Gunilla Eisenberg blends essential oils and herbs, mostly from Northern California, for her Gunilla Skin Alchemy line ( 

65 | Isun Skincare: Bunnie Gulick, founder of Isun Skincare (, brings a touch of the mountains to her organic line, with wild herbs foraged near her lab in Colorado’s San Juan Range. Although packaged in glass and sustainably sourced, these aren’t the hippie tonics sold on card tables at your local farmers’ market—they’re used in some of the best spas in the West.


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