These Are the Top 2023 Holiday Trends You Need to Know About

Move over ‘tomato girl’ summer, it’s time for ‘gingerbread girl’ winter. Dayna and the Etsy team think of this trend as “cottagecore’s baking-obsessed sister.” They further describe it as, “all about returning to a wholesome, rustic lifestyle that celebrates simplicity, tradition and, of course, all things baking.” Think warm tones, cozy textures, foraged decor, and vintage pieces.

For “gingerbread girl” finds Etsy saw that searches for wreath sashes doubled; ruffled bedding was up by 35%; gingham bedding was up by 34%; personalized recipe boxes up by 28%; and holiday cookie cutters up by 24%.

Much like tablescaping, mantelscaping is infusing the mantel with your own personal style and flair. Dayna’s pro tip for mantelscaping? Make sure to mix up the height, shape, and texture of your various decorative elements. And don’t forget to add sentimental pieces or family heirlooms.

In terms of searches, Etsy has seen an increase for candle lanterns (86%), ceramic trees (67%), and accent ornaments (52%).

As mentioned above, this new trend is a masculine twist on the grand millennial and coastal grandmother trends. “Providing a warm sense of history and comfort, this distinguished decor aesthetic is characterized by rich tones—such as burgundy, olive green, and tobacco brown—and traditional materials like dark woods, plaid textiles, and leather,” Dayna says.

There’s been an increase in searches for this trend on Etsy, especially when it comes to leather and wood items. Leather pouf searches have tripled and searches for wood and marble coasters have quadrupled.

The Etsy team has found that searches for entertaining items have grown 10x, which means people are really ready to host this year, which makes sense when you think about the missed opportunities during the COVID-19 pandemic. They also found that shoppers are prioritizing well-made entertaining essentials that can be used year-round.

Skyrocketing searches include a 28,277% increase in zodiac tea towel searches; a 5,980% increase in natural linen placemat searches; and a 4,109% increase in searches for handmade barware or glassware. On the flip side, searches for disposable dining items are down.

“Candycore is the trend I’m most excited to see this season,” Dayna says. “It marries two of the hottest summer trends of this year—Barbiecore and mermaidcore—but with a holiday twist. This trend is perfect for anyone looking to lean into all things pink this winter!” The Etsy team described “candycore” as “inspired by a sugary fantasy world filled with lollipops, candy canes, and gumdrops, this playful trend taps into the childlike enchantment of sweet treats and features holiday staples in iridescent materials, playful patterns, and delicious colors.”

Candycore-related searches include cotton candy cakes (which have more than doubled); iridescent sequined items (up 50%); and scalloped placemats, napkins, and runners (up 33%).

Dayna and team also found that shoppers are prioritizing travel experiences this upcoming holiday season—and they’re looking for chic and stylish travel essentials to make their adventures more special.

Searches for travel essentials have grown 10x and travel planners have doubled on Etsy. In particular, birth flower travel cases have seen a 21,687% spike in searches.