The Coolest Wine Region in the West Is Actually in Mexico

Sunset’s Insider Guide series highlights seasonal diversions and secret travel tips from local experts. Follow along as we learn where to eat, drink, stay, and shop.

Rojkind Arquitectos

Meet the Insider: Michel Rojkind, Founding Partner, Rojkind Arquitectos

Location: Valle de Guadalupe, Baja California, Mexico

Celebrated Mexico City architect Michel Rojkind is no stranger to great design. His latest hotel project, the highly anticipated Banyan Tree Veya, Valle de Guadalupe, integrates luxury and well-being into the local Baja California landscape. Having spent plenty of time in this stunning south-of-the-border wine country over the years, Rojkind is the ideal expert to share some of his favorite spots.

EAT

Thomas J. Story

Manzanilla is an iconic restaurant by Benito Molina and Solange Muris, and it’s a must-visit for its creative, seafood-centric dishes that highlight the flavors of Baja. The oysters and the signature smoked marlin tacos are unforgettable. Humo y Sal is a hidden gem that combines smoky flavors with fresh, seasonal ingredients. Its grilled octopus and wood-fired vegetables are excellent choices. Deckman’s is a true classic that embodies the essence of Valle de Guadalupe, showcasing an honest connection to the land and its produce. The setting, open to the elements, creates an authentic experience where every detail feels intentional. Don’t miss the lamb when it’s on the menu.

DRINK

Banyan Tree Veja, Valle de Guadalupe

Pictograma Vinícola holds a special place for me, as it’s a project we had the honor of designing. It’s incredibly rewarding to see how the architecture and the winemaking process come together to enhance the experience. Another exceptional option is Bruma. It’s more than a vineyard—it’s an experience where design, nature, and craftsmanship come together seamlessly. Every detail, from the iconic water feature to the way the spaces flow into the landscape, feels intentional and rooted in respect for the environment. The wines at Bruma are a reflection of this harmony, too. Each sip tells a story of the land, the climate, and the care that goes into their creation.

STAY

Fernando Marroquin

The Banyan Tree Veya, Valle de Guadalupe, has modern villas flowing naturally into the surrounding terrain, offering an almost meditative connection to the land. Bruma Wine Resort is another extraordinary place that perfectly captures the spirit of Valle. From walking through the vineyards at sunrise to enjoying a quiet moment by the reflective water feature, everything here feels curated yet organic.

DO

Thomas J. Story

I enjoy exploring the Valley’s natural beauty, whether it’s through scenic hikes or simply taking in the breathtaking sunsets along the Ruta del Vino. The creative energy of the region is also inspiring, with local art galleries and workshops offering a glimpse into the vibrant cultural fabric of the Valley.