This OG Urban Outdoor Brand Is Having a Major Resurgence (And They Make the Barrel Pants of Your Dreams)

There’s a certain kind of cool you can’t fake—and Gramicci has had it since day one. Born in 1982 in a Ventura garage, created by climber Mike Graham and his quirky crew of SoCal misfits known as the Stonemasters, the brand set out to solve a problem only climbers really understood: freedom of movement. Inspired by the loose, functional silhouette of traditional kung fu gis, they designed pants with a gusseted crotch, integrated webbing belt, and plenty of room to move, whether scaling boulders in Joshua Tree or cruising around town. 

Over four decades later, Gramicci’s vintage-inspired silhouettes and eco-friendly fabrics are fueling a major style resurgence. And they aren’t just for the outdoors. Now popping up on trails, at coffee shops, and in the closets of design-minded adventurers across the West, their latest drop is proof that this SoCal original never really went out of style.

SoCal Street-to-Trail DNA

Courtesy of Gramicci

Gramicci has always lived at the intersection of function and street style, proving you don’t have to compromise performance for looks. The brand has an impossible-to replicate counterculture energy that reads much more Seoul street style than Gore-Tex gear-head geek. Having been around since the beginning of the modern outdoors movement, they remain true to their SoCal roots, with a brand ethos that feels as much at home on the cliffs of Malibu as it does in the streets of Echo Park.

And given how vintage threads are having a moment, it’s no surprise that items like their roomy gadget pants, bucket hats, G-shorts, and Phoenix jacket often sell out. They’ve also partnered with the famous denim mill at Kaihara Cordura to make these premium Japanese denim work pants. 

Vintage Vibes with Modern Materials

Designed as a hybrid of outdoor performance and urban fashion, Gramicci is gear that can handle trail hikes, city days, and long-haul travel with equal ease. There’s a reason why kids are sneaking into their parents closets and snagging pairs that have been worn since the ’70s. Being made with 100% regenerative cotton, the unmistakable barrel-leg silhouette of the W’s Voyager, for instance, is roomy through the hip and thigh with a cinched waist, and feels both totally retro yet right on trend.

The adjustable waistband, originally designed for climbers, makes these pants ideal for parents buying for fast-growing teens—style that lasts longer than a growth spurt. Or heck, even a big meal. They’re a whole lot cuter than stretchy pants, after all. 

At a time when fashion is obsessed with nostalgia, Gramicci offers the real deal: gear born from grit, function, and California cool. The future of outdoor style, it turns out, looks a lot like its past.