Press Release: Plant Finder

Sunset  – April 1, 2009

 For Immediate Release: March 31, 2009

Media Contacts:
Dadascope Communications
Dana Smith
510-524-2066/m: 510-682-3141
[email protected]


New online tool allows gardeners to search the Sunset Western Garden Book’s top 2,500 plants, making it easy to find the best plants for your own backyard.

Menlo Park, CASunset  Magazine, the premier guide to life in the West, today announced the launch of Plant Finder (, a new online tool that allows gardeners to search the Sunset Western Garden Book’s top 2,500 plants.

Sponsored by Monrovia®, the Plant Finder is the ultimate companion for every gardener―from professional to hobbyist, from East to West. Whether you’re looking for plants to attract birds and butterflies, provide autumn color, fill the air with fragrance, or provide blooms for cut arrangements, the Plant Finder helps you find the perfect plant to fit your garden.

Sunset’s Plant Finder makes it easy to find the best plants for your backyard:

  • Search plants by color, size, type, and growing needs.
  • Browse an A-Z plant list by common and botanical names.
  • Find your Climate Zone―the key to knowing what plants thrive in your area.
  • Choose plants and find a nursery near you.


“Fans of the Sunset Western Garden Book requested that we put their favorite garden book online. We’re thrilled to be delivering Plant Finder―just in time for spring,” said Katie Tamony, Sunset’s editor-in-chief. “We hope Plant Finder will become as indispensable as a good shovel and trowel.”

With the White House breaking ground on the new White House Organic Farm Project and the number of homes growing vegetables expected to jump more than 40% this year compared with just two years ago, according to the National Gardening Association, the Plant Finder has arrived just in the nick of time.

To celebrate the launch of Plant Finder, Sunset is kicking off the Plant Finder Challenge on Twitter and Facebook. Follow Sunset on Twitter @SunsetMag or join Sunset’s Facebook fan page then identify the correct plant based on a series of clues. A new Plant Finder Challenge will run daily, beginning today and running through April 3, 2009.

***Editors available for interviews.

Sunset magazine is the premier guide to life in the West, covering the newest and best ideas in Western home design and landscaping, food and entertaining, and regional travel in 13 Western states. Sunset and are part of the Lifestyle group of magazines and websites published by Time Inc., the largest magazine publisher in the U.S., and a leading publisher in the U.K. and Mexico.