Press Release: Facebook, Twitter, and "Plant Finder Challenge"

Sunset  – April 1, 2009

 Sunset Magazine Pioneers New Territory with Facebook and Twitter, Celebrates by Launching “Plant Finder Challenge”

Facebook and Twitter give fans of “the premier guide to the West” new ways to interact with their favorite editors, articles, recipes, photos, and tips.

Menlo Park, CA―March 30, 2009Sunset Magazine, the premier guide to life in the West, can now be found on Facebook and Twitter. Become a fan of the Sunset Facebook Page, or follow @SunsetMag on Twitter and get a behind-the-scenes look at the magazine through exclusive Tweets, wall posts, videos, photos, and updates.

Facebook and Twitter give fans new ways to interact with favorite editors, articles, recipes, photos, and tips. Sunset will also use Facebook and Twitter to share sneak previews of its much-anticipated events and promotions, including Celebration Weekend and Dream Kitchen of the West.

Celebrating both its foray into social media and the launch of Plant Finder, a new online tool that allows gardeners to search the Sunset Western Garden Book’s top 2,500 plants, Sunset is launching the “Plant Finder Challenge,” a fun and simple trivia game. To play, follow Sunset on Twitter @SunsetMag or join Sunset’s Facebook fan page then identify the correct plant based on a series of clues. A new Plant Finder Challenge will run daily, beginning Tuesday, March 31 and running through April 3, 2009.

“The West is a leader in innovation, so it was really important for us to embrace Facebook and Twitter as new and exciting channels for communicating with our readers,” said Katie Tamony, Sunset’s editor-in-chief.

Sunset approached social media with the same level of creativity and innovation it brings to the magazine, coming up with a variety of fun ideas to engage its audience, such as trivia and virtual scavenger hunts. Sunset is also encouraging fans to submit blog ideas, post their favorite recipes, and share their weekend plans.

“It’s great to share some of our best ideas in bite-sized updates,” continued Katie Tamony. “It’s also wonderful for our followers to know that we’re available as a resource to them. We love the one-on-one interaction these technologies provide.”

***Editors available for interviews.
Sunset magazine is the premier guide to life in the West, covering the newest and best ideas in Western home design and landscaping, food and entertaining, and regional travel in 13 Western states. Sunset and are part of the Lifestyle group of magazines and websites published by Time Inc., the largest magazine publisher in the U.S., and a leading publisher in the U.K. and Mexico