Small businesses need our support right now. Here are a few we’re shopping this holiday season.

10 Small Businesses to Support This Holiday Season

Courtesy of Sophie James Win

With a new wave of Coronavirus-related shutdowns hitting the U.S. many small businesses are being forced to permanently shut their doors. So if you’re gifting this year, consider buying from a small business.

Here Are Just Some of Our Favorites!

PRMRY Olive Oil

PRMRY is a female-owned, SF-based EVOO company. They source their olives from a single estate in Northern California’s Capay Valley, a region between Napa Valley and Sacramento. The olives are grown using organic methods, picked in early November, and then swiftly taken for milling and filtration. They also work directly with the farmer while the olives are still on the trees, and oversee both harvest and milling. So you know it’s good from start to finish.


If you’re looking for something truly luxurious to gift yourself or someone very lucky, consider Lan Jaenicke’s beautiful handcrafted pieces. These pieces––made from cashmere, silk, and linen––last a lifetime which ultimately helps to reduce the impact clothing has on the environment––something that should always be in style.


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Raise your hand if you love linen bedding. (That’s all of us, right?) Add Linoto to your shopping list. The 100% linen brand makes a gorgeous range of linens for the home, all produced in the USA. Plus, it comes in multiple colors for every mood.

Cindy Zell

Cindy Zell’s handmade sculptures and wall art are the perfect gift for the art (or craft) lover in your life. Cindy uses mindfully-sourced materials to create her sculptures and wall decor including ceramic, wood, stone, and natural fibers so you can feel really good about supporting this local artist.

Block Shop Textiles

We’ve been big fans of Block Shop Textiles for years. The Los Angeles-based textile brand, founded by sisters Hopie and Lily Stockman, has been supporting and celebrating Indian hand-block printing traditions since 2013.

They travel twice per year to India to work with their team in researching techniques and materials, prototyping new designs, and expanding community healthcare initiatives.

Goby Design

There’s something about a beautiful, handmade leather notebook that makes you feel like you’re onto something special. Enter Goby Design: high-quality American leather notebooks crafted in Berkeley, California. They are designed to protect your favorite notebook from everyday wear and tear. They come in either pocket size or large, plus are refillable and built to last! If you’re looking for the perfect stocking stuffer, this would be it.

Local Nomad

Local Nomad in Phoenix, AZ has an online shop full of goodies for everyone on your list, from home and kitchen decor to clothing and accessories.

Elsie Green

If you love antique and farmhouse-inspired decor, chances are you follow Elsie Green on Instagram already. Elsie (who is based in Northern California) sources home decor and furniture from all over the world. She believes that not making something new is the greenest thing of all, that a small business can make a big difference, and that the human touch is a powerful thing.  

Sophie James Wine

Sophie James Winery, based in Sonoma, is one of our go-to wines for a reason: It’s organically-farmed, run by the sweetest husband-and-wife duo, plus is one of the most delicious wines we’ve tried yet!

Bluejay Bikes

Shelter-in-place has many of us dusting off our bike helmets for a little outdoor adventure, so why not take it up a notch with these effortlessly cool electric bikes from Bluejay? They’re customizable and seamlessly merge sleek design and the latest in electric bike technology. Plus, you’ll impossibly chic riding to the farmers market or for a beach stroll.

Have a local brand or businesses we should add to our list? Email us at or let us know on Instagram!