In 1969 Sunset celebrated a stylish take on the beach tent. Fifty years later, the idea still holds up.

Sunset August 1969 cover

Back in August 1969, a pair of Sunset editors on vacation in Portugal were so inspired by the colorful wood-and-canvas beach shades they saw on the island of Porto Santo that they decided to share them as a DIY project with the magazine’s readers upon their return. Although they ended up on this iconic cover that perfectly captures an idyllic mid-century SoCal summer, Madeira-style shades never quite took off in the states.


Fortunately, Laguna-based Business & Pleasure Co. makes an equally stylish minimalist shade called the Premium Beach Tent. Made of UV-blocking UPF 50 canvas and World Forestry–registered reclaimed wood poles, it’s an updated but equally timeless way to stay cool this summer. The tents also come with matching canvas carrier bag so you can easily tote it from your car to sandy shore. And if you’re worried about setup time, it will only take you about four minutes to put it all together so you can get right into enjoying your beach day.

Courtesy of Business & Pleasure Co.

Take a look at some of their designs below—just in time for more trips to the beach!