The TV show’s effect is everywhere, it seems.

Western Wedding Trend
Etsy Sellers: FawcettAvePaperCo, SmokeandMirrorsUK, AllyJacquelineCo, GuerreroFootwear, AllieandOak

Ever since Yellowstone premiered almost five years ago, we’ve seen a heightened interest in Montana tourism and real estate, Western fashion and home decor, country music, and heck, even related baby names (baby Dutton, anyone?). Now, it seems that the show and its universe is influencing wedding trends, too.

Etsy just released its 2023 Wedding Trends Report and announced Etsy Registry, their brand new wedding gifting experience. And one of the trending themes is “Western Weddings,” which made us immediately think about the Yellowstone effect. “The western-themed wedding trend is a laid-back and unconventional style that is part coastal cowgirl and part Vegas elopement. As one of the hottest wedding trends of the year, this playful theme allows couples to get creative with their big day—from their decor to their style—and show off their fun side,” explains Etsy Trend Expert Dayna Isom Johnson.

Think Western-style wedding dresses (flowy prairie silhouettes, lace, fringe), cowboy hats, bolo ties, cowboy boots, Western ranch motifs, and earthy, relaxed vibes. Etsy has seen a 40% increase in searches for Western wedding dresses, a 21% increase in searches for fringe dresses, and a 19% increase in searches for Western wedding items. But cowboy hats are the biggest trending item in the category—seen at bachelor and bachelorette parties—with a 1,334% increase in searches for disco cowboy and cowgirl hats (this one might also be the Beyoncé effect if you’re familiar with her Renaissance album).

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If you’re looking to embrace any trending theme or motif on the big day, Isom Johnson says you can balance the trendier pieces with timeless elements to tastefully embrace the trend—not to mention, it won’t seem as outdated when you look at your photos years later. And if the Western Wedding theme isn’t for you, there are plenty of other 2023 trends that just might pique your interest—you can take a look at them below.

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