Share your favorite summer memories on Instagram for a chance to win these goodies from Serena & Lily
What was your #BestSummerEver?
Jeffery Cross
Serena & Lily's Riviera Chaise with cushion and pinstriped Fouta beach towel

Perhaps it was the year you camped out at every outdoor music festival up and down the West Coast. Or that wild summer fling you had before you went off to college. Or maybe it was the first time you saw your toddler gaze in awe at the Pacific while playing in the surf. The point is, we all have at least one standout summer with memories that inspire hope and excitement this time of year, when summer is so close we can almost taste it.

For many of us here at Sunset, those summers often involved lounging outside, enjoying the glorious weather we enjoy here in the West. That’s why we’ve partnered with one of our favorite retailers, Serena & Lily, to give away this luxe outdoor chaise lounge, along with a cushion and beach towel, to the reader who shares the most compelling #BestSummerEver memory.

To enter, post a photo on Instagram—either from that special summer, or of something that makes you feel that magic all over again—along with a description (less than 75 words, please) of your best summer memory. Be sure to tag a friend, @sunsetmag, and @serenaandlily, and use our hashtag #BestSummerEver. The Instagrammer with our favorite post will win the prize package, worth over $1100!

You can also purchase these products and more summer must-haves at

Read the full contest rules, then get over to Instagram and share those memories! The contest ends at midnight on April 12!


1. HOW TO ENTER: This contest begins 12:01 A.M. EST on March 11, 2016 and ends 11:59 P.M. EST on April 12, 2016. To enter online, go to and follow instructions to submit your original photograph and description on Instagram. The photo must be accompanied by a description of your favorite summer memory, described in 75 words or less. The post must also include the hashtag #bestsummerever and you must tag a friend, @serenaandlily and @sunsetmag in the photo. Entries by postal mail will not be accepted. imit one entry per person. Sponsor is not responsible for lost, late, illegible, incomplete, or entries not received for any reason. Entries become sole property of Sponsor and none will be acknowledged or returned. By entering, Entrant warrants that his or her entry (1) is original and does not infringe the intellectual property rights of any third party, (2) has not been published in any medium or (3) has not won an award. By entering this contest and submitting a photo, contestant guarantees that she or he has the rights or permissions to use the photo for any reason. Instagram is neither a cohost or a sponsor of this promotion.
2. JUDGING: All entries will be judged by Sunset editors based on the following criteria: Composition of photo (50%); Appropriateness to Contest Theme (25%); and Creativity of written description (25%). In the event of a tie, an additional “tie-breaker” judge will determine the Winner from among all such tied entries using the judging criteria above. Incomplete and/or inaccurate entries and entries not complying with all rules are subject to disqualification. Decisions of judges are final and binding. Winner will be notified by direct message on Instagram by April 25, 2016.
3. ELIGIBILITY: Open to legal residents of the 50 United States and the District of Columbia who are 19 years or older at the time of Entry (“Entrant(s)”). Void where prohibited by law. Employees of Sponsor and its promotional partners and their respective parents, affiliates and subsidiaries, participating advertising and promotion agencies (and members of their immediate family and/or those living in the same of household of each such employee) are not eligible.
4. PRIZES AND APPROXIMATE RETAIL VALUE: One Winner will receive Serena & Lily Riviera Chaise (approximate retail value: $795); an outdoor chaise cushion (approximate retail value: $295); and a Fouta beach towel (approximate retail value: $48). All other expenses not specified herein are the responsibility of the Winner. ALL TAXES ARE THE SOLE RESPONSIBILITY OF THE WINNER. The prize is awarded without warranty, express or implied, of any kind.
5. CONDITIONS OF PARTICIPATION: No transfer, assignment, or substitution of a prize permitted, except Sponsor reserves the right to substitute prize (or prize component) for an item of equal or greater value at Sponsor’s sole discretion. Nothing in these official contest rules shall obligate Sponsor to publish or otherwise use any entry submitted in connection with this Contest. All federal, state and local laws and regulations apply. Entrants agree to be bound by the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters pertaining to this Contest. By entering, Entrant represents that any photo, essay, and other materials submitted as part of Entrant’s Contest entry are original and will not constitute defamation or an invasion of privacy or otherwise infringe upon the rights of any third party, and that the Entrant owns or has the rights to convey any and all right and title in such photo, essay and other materials. In addition, by entering, Entrant grants to Sponsor a non-exclusive, worldwide, royalty-free license to edit, publish, promote, republish at any time in the future and otherwise use Entrant’s submitted photo and essay, along with Entrant’s name, likeness, biographical information, and any other information provided by Entrant, in any and all media for possible editorial, promotional or advertising purposes, without further permission, notice or compensation (except where prohibited by law). Potential Winner, as a condition of receiving any prize, also may be required to sign and return an Affidavit of Eligibility, a Liability Release and where legally permissible a Publicity Release and confirmation of a license as set forth above within 7 days following the date of first attempted notification, certifying, among other things, the following: (a) entry does not defame or invade the privacy of any party; (b) entry does not infringe upon the rights of any third party; and (c) the photo, essay, and other materials submitted are original and have never been published and entry has never won an award. Failure to comply with this deadline may result in forfeiture of the prize and selection of an alternate winner. Return of any prize/prize notification as undeliverable may result in disqualification and selection of an alternate winner. Acceptance of the prize constitutes permission for Sponsor and its agencies to use Winner’s name and/or likeness, biographical information, essay, photograph, and other materials submitted for advertising and promotional purposes without additional compensation, unless prohibited by law. By entering and/or accepting prize, Entrants and Winners agree to hold Sponsor and its promotional partners, its directors, officers, employees and assigns harmless for liability, damages or claims for injury or loss to any person or property, including death, relating to, in whole or in part, directly or indirectly, participation in this Contest, the acceptance and/or subsequent use or misuse, or condition of any of the prizes awarded, or claims based on publicity rights, defamation, or invasion or privacy. False or deceptive entries or acts will render the Entrant ineligible. Sponsor, in its sole discretion, reserves the immediate and unrestricted right to disqualify any entrant or prize winner, if either commits or has committed any act, or has been involved or becomes involved in any situation or occurrence which the Sponsor deems likely to subject the Sponsor, entrant or winner to ridicule, scandal or contempt or which reflects unfavorably upon the Sponsor in any way. If such information is discovered by Sponsor after a winner has received notice of his prize and before the prize is awarded, Sponsor may rescind the prize in its entirety. If a portion of his/her prize has already been awarded, Sponsor may withdraw the remainder of the prize that has been fulfilled. Decisions of the Sponsor are final and binding in all matters related to this paragraph. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the contest, or in the announcement of the prize.
6. INTERNET: Sponsor is not responsible for lost or late entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any Web site or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes that corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Contest. Sponsor reserves the right to select winners from eligible entries received as of the termination date. CAUTION: Any attempt by a contestant to deliberately damage any Web site or undermine the legitimate operation of the game is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such contestant to the fullest extent of the law. If there is a dispute as to the identity of the Entrant, the prize will be awarded to the authorized account holder of the email address. The “authorized account holder” is defined as the natural person to whom the email address is assigned.
7. GOVERNING LAW: This Contest is governed by the internal laws of the state of New York without regard to principles of conflict of laws. All cases and claims pertaining to this Contest must be brought in a court of competent jurisdiction in the City of New York, without recourse to class action suits.
8. SEVERABILITY: If any provision of these Rules is found to be invalid or unenforceable by a court of competent jurisdiction or appointed arbitrator, such determination shall in no way affect the validity or enforceability of any other provision herein.
9. WINNER’S LIST: For name of Winner(s), available after April 25, 2016, for a period of 30 days, send a separate self-addressed, stamped envelope to: Sunset Publishing Corporation Attn: Serena & Lily Contest 55 Harrison Street Suite 200 Oakland, CA 94607 10. SPONSOR: The Sponsor of this Contest is Sunset Publishing Corporation, 55 Harrison Street, Suite 200, Oakland, CA 94607.