The opening of a new flagship location in Portland is great news for lovers of both quality outdoor gear and for those who appreciate a clean Japanese aesthetic.

There are few brands whose outdoor ethos dovetails with our own like Japanese camping and lifestyle brand Snow Peak. And while the company has had a presence including pop-ups and dedicated stores in the United States for two decades, the debut this week of a brand new flagship location in Portland’s NW quadrant represents a significant commitment to stateside growth. For fans of great food, elevated style, and good times in the outdoors, that’s a good thing.

“The Sunset reader appreciates where great design and the outdoor lifestyle intersect; that well-designed products and spaces serve to enhance the outdoor experience,” says Matt Liddle, COO Snow Peak USA. “Snow Peak has long held to this belief as well, and the community will see that reflected throughout our US headquarters. Community is deeply important to Snow Peak and our headquarters is built with that in mind.”

Here’s a sneak peek of what to expect inside.