This Is What People Search for the Most on Zillow
See what potential buyers are prioritizing.
Everyone has a list of must-haves when it comes to finding a home, and Zillow is sharing the most popular amenities. Last January, the real estate marketplace introduced an AI-powered natural-language search engine, which encouraged users to look up specific home features.
Of the more than 250 billion searches, potential buyers’ interests ranged from nice-to-haves like fireplaces and pools to more practical rooms like a basement or garage. Here is the full list of Zillow’s 10 most commonly searched terms from last year:
- Walk-in closet
- Open floor plan
- Family room
- Granite counters
Here in the West, people were dreaming about top-notch views and preparing for the cooler winter months. A few of the standout search terms included “water views” in Seattle, “city views” in San Francisco, “mountain views” in Colorado Springs, and “central heating” in Los Angeles. Beyond L.A., central AC and heating were a priority in 22 out of 30 cities analyzed in the study.
Another standout search? “Contemporary style” homes in Tucson, Arizona. In fact, Tucson was the only city with an architectural style as one of the top five search terms.
Zillow’s recently introduced search engine is available with the Zillow app for iOS users, and it’s coming soon for Android devices and Zillow.com. Based on your queries, you can also review suggested searches and look back on your search history.
And while the AI search engine is helpful and widely used in the Zillow app, you can also adjust these preferences by filtering your search. Simply click on the “Filters” tab at the top of your screen, and explore homes with your specific needs and wants. These specifications include properties for sale or rent, within an ideal price range, with amenities like a garage or basement, and more.