Target’s New Home Decor Brand Is Too Cute to Handle
Target announced Opalhouse, its new home brand, yesterday, and we already can’t get enough of the bold prints, dreamy textures (tassels, velvet, silk!), and eclectic pieces inspired by travels to Lisbon, Paris, and southern Spain.
The 1,300-piece collection covers all of the bases, including romantic bedding, bright bath decor, and colorful furniture pieces. Best of all, most items ring in under $30, despite their luxe look and feel.
The budget-friendly brand says Opalhouse features more original artwork from its design team than anything they’ve released before, with many elements taken directly from a team trip through Europe. A floral wallpaper (pictured) features springy blooms inspired by a Parisian market, for instance, along with an adorable parrot the team spotted in Portugal, which they hand painted into one dreamy pattern.
Opalhouse hits stores April 8 and will introduce a bit of international flair to Target’s assortment of home brands, like the classic Threshold, shabby-chic Hearth & Hand with Magnolia, and modern Project 62.