Target’s New Home Brand Is Sleek Design You Can Afford

No matter if your taste is boho-chic or more traditional, Target has never failed us when it comes to on-trend and quality home decor at a fraction of the cost of designer prices.

This month, the store that sells everything is launching its newest brand for the home, and it’s all about clean lines and uncluttered aesthetics. Made by Design’s 750+ products have every room of the house covered, from kitchen to bed to bath. Thanks to classic design elements and color palettes (like neutrals and soft blues), the simplicity of the line meshes well with Target’s other home brands, like the globally-inspired Opalhouse, or the more modern feel of Project 62. Plus, most items fall under $30, including stainless steel toasters and stemless stackable wine glasses, space-saving closet organizers and plush bedding, and super-soft bath towels, so you can afford to go a little overboard.

We’re loving the look book so far, and can’t wait to see the rest when it hits online and in stores June 23.