Customize Your Own Furniture with This Revolutionary Retailer

We’ve all dealt with the woes of furniture shopping. Falling in love with the store model as-is doesn’t always happen, and going the custom route often comes with a hefty price tag.

Enter Interior Define, a home furnishing retailer with customizable design at top of mind, and a surprisingly simple (and affordable) approach to making it happen.

Frustrated with the precious few affordable, high-quality options available when buying his first sofa, founder and CEO Rob Royer set out to revolutionize the couch-buying experience.

Every home and customer is different—so, he figured, their sofas should be, too. Using cutting-edge 3D technology, Interior Define’s digital customizing tool allows shoppers to dictate sofa features such as size, fabric, seat, and leg style and visualize it in their home in real-time. Last year, the company rolled out a line of customizable beds. Now, the Chicago-based retailer has expanded to the dining realm, offering the same personalization for dining tables and chairs.

As of this month, the clean-line dining sets are yours to tweak and resize to fit your space. The Parsons-inspired table comes available in four tabletop finishes, three shapes, and seven sizes, while upholstered chairs range from Art Deco to modern. Best of all, the power of design comes from the comfort of your own home, thanks to Interior Define’s digital platform that allows you to envision and customize the pieces from your desktop, iPad, or iPhone.

And if you want a good, old-fashioned, real-life glimpse of what you’re working with, the handful of Interior Define Guideshops across the country come equipped with design specialists ready to show you the ropes. If a trip to the Windy City doesn’t fit into your summer travel plans, check out their shops in Austin or Los Angeles, or the upcoming San Francisco location set to open this year.