The trendy boutique in downtown Anaheim seems tailor-made for the urbanites perusing the nearby Center Street Promenade, like an Urban Outfitters or Anthropologie with edge. Simple wood and metal racks filled with brightly colored sweaters surround tables stacked with jeans and plaid shirts, and a dais features racks of vintage vinyl with turntable listening stations. It’s no surprise, then, that so many people miss the second part of the Rare by Goodwill name. The typical reaction has been, "This is a Goodwill?!" Indeed: Like at any other Goodwill store, proceeds go toward local job programs, and all items on sale are donated. The difference is they’ve been curated to include things that can be easily upcycled, turned into something unique. The store wants people to be inspired to reinvent items to fit their own style.
The trendy boutique in downtown Anaheim seems tailor-made for the urbanites perusing the nearby Center Street Promenade, like an Urban Outfitters or Anthropologie with edge. Simple wood and metal racks filled with brightly colored sweaters surround tables stacked with jeans and plaid shirts, and a dais features racks of vintage vinyl with turntable listening stations. It’s no surprise, then, that so many people miss the second part of the Rare by Goodwill name. The typical reaction has been, “This is a Goodwill?!” Indeed: Like at any other Goodwill store, proceeds go toward local job programs, and all items on sale are donated. The difference is they’ve been curated to include things that can be easily upcycled, turned into something unique. The store wants people to be inspired to reinvent items to fit their own style.
