Think back 10 years ago: Would you have considered spending your vacation in a stranger’s home? More than likely the answer is no. But today, with the rise of Airbnb, you might not even think twice about it.
“Airbnb has disrupted the hospitality industry and really made a mark on how we travel,” explains Leigh Gallagher, assistant managing editor of Fortune (which is owned by Time Inc., the same parent company as Sunset) and the author of The Airbnb Story ($19; amazon.com). “It really identified a need that people didn’t know was out there.”
Her book details the company’s rise from a fringe idea created by unemployed former roommates to the business behemoth it is today. In the course of writing it, she interviewed the company’s CEOs, executives, employees, hosts, guests, and other analysts who cover the industry. Her research uncovered something intriguing: Airbnb didn’t just revolutionize the accommodations industry; it has also transformed family vacations. According to a report released by the company in June 2016, American families took 700,000 Airbnb trips in 2015. And thanks to family-friendly listings for every budget, it’s expected that number will only grow.
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Though Airbnb is making travel less expensive and easier, one big question still lingers: Is it the best and safest option for your next family vacation? We spoke to Gallagher to get the inside scoop:
RS: Why do you think families are drawn to Airbnb?
LG: Airbnb can be a great way for families to see the world in a different way and have a lot more space. If you’re a couple or a single person, the cost difference between one hotel room and one Airbnb listing isn’t going to be that large. But when you’re a family of four, you need either a big suite or two hotel rooms—that’s when the prices really start to escalate. Not only are Airbnbs cheaper, but they also have amenities that help travel become more cost efficient. There’s usually a kitchen, so families can cook more of their meals.
According to a 2016 report from the company, a family of four in the U.S. saves an average of 27 percent by booking an Airbnb instead of a hotel. Does Airbnb help families that may have otherwise been unable to afford a traditional vacation travel more often?
It’s funny that you mention that. One of the biggest fans of Airbnb is the actor Ashton Kutcher. (He’s also an investor.) He once said that while he was growing up in his working class family, he only was able to go on vacation once. Yet he remembers it being his father’s proudest moment. He believes Airbnb enables family to do that more often. People who once couldn’t afford a trip to a city and a hotel stay can now rent a house in a driveable distance. There are many more options for everyone—and every budget.
What should parents look for in a listing while booking on the site?
Are there any safety concerns parents should look for?
This interview has been edited and condensed for length and clarity.