A look back at Sunset: 1963 Honda ad

Sunset  – August 22, 2004

The ad reads: “The old bus hasn’t really retired. She just doesn’t get around much any more. Her owners have discovered a sure way to beat the traffic and parking problem (and have a barrel of fun in the bargain): the versatile HONDA “50”. • There are a great many reasons why HONDA has become America’s new riding habit. The economy-minded love that HONDA mileage ― up to 225 miles per gallon ― and the penny-pinching purchase price. The fun-minded love the way the HONDA makes every trip a sheer delight. And everyone loves HONDA’S superb little 4-stroke engine that takes you places at a whisper-quiet 45-mph. With its automatic clutch, 3-speed transmission, and advanced dual cam-type brakes both front and rear, even a youngster can ride the HONDA “50” safely and easily the very first time! • Discover the fun of two-wheel motoring at your HONDA dealer soon. For the name of your nearest dealer (there are more than 800 across the country) call Western Union by number and ask for OPERATOR 25.”