Top 100 cultural trends shaping the West

The ideas, people, places, and things that are making life out here better right now

Olive oil
Photo by Jeffery Cross

#77: Olive oil, within reach

Really good extra-virgin olive oil has never been cheap (it’s called liquid gold for a reason), even when made in California. But thanks to a new way of planting trees—trained close together on trellises—great, affordable olive oil is here. We love the buttery, faintly spicy blend from California Olive Ranch. From $10 for 500 ml.; at stores and californiaoliveranch.com

 


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