Trailhead Coffee Roasters, Portland
Specialty: Fair-trade, small-batch-roasted, pour-over coffee served at bike events on an extra-wide “box bike” from local maker Metrofiets.
Owner Charlie Wicker built the aerodynamic coffee bar himself, modeling it after art deco trains.
Pay as you please: Wicker doesn’t put a price on his coffee—just one of the ways Trailhead is the anti-Starbucks. “The thing about vending in a mobile unit is that you’re standing entirely upon the quality of what you’re making,” says Wicker. “There’s no ambience, shiny packaging, or cushy chairs … it’s just your product and what the customer tastes. I like that.” trailheadcoffeeroasters.com