Sweet Lucie’s, Los Angeles
Specialty: Organic ice cream made in and served from a 1950s truck. Owners Geri and Mike Czako (she has an MBA; he works in advertising)
refurbished the truck after buying it from a retiring ice cream man.
Forget vanilla: Dreamy flavors include pistachio with truffle-caramel swirl and Earl Grey. And you can thank pregnancy cravings for that: A few years ago, pregnant and on an organic diet, Geri found “there wasn’t much organic ice cream available and [it was in] very limited flavors.” She started making it at home, and when their daughter, Lucie, was born, so was the business. ilovelucies.com