- Consumers in the Western U.S. drink more wine than consumers in the rest of the U.S. They are 54% more likely to drink wine weekly or more often than the average U.S consumer.
- With a Western audience of 4.7 million in print and 900,000 online each month, Sunset influences a bigger concentration of wine drinkers in the U.S. than any other media outlet, by far.
- Sunset readers love wine! Readers are 362% more likely to drink wine weekly or more often than the average U.S. consumer.
- Sunset readers drink 9,164,000 glasses of domestic wine and 1,740,000 glasses of imported wine in an average week.
- And they have the money to buy wine, with an average household income of $91,748.
- Our readers trust and follow our recommendations. 99.5% of our readers have taken action after reading Sunset.
Sources: Western Trends Report, Angus Reid Strategies, 1/09; MRI Spring 2011; Omniture Sept 2011; 2010 Doublebase MRI; MRI Spring 2011; Sunset Readership Study, 2/11
► Enter the Sunset International Wine Competition now through June 1, 2012.
PAGE:1
