Founder and Publisher, Weekend Sherpa, San Francisco, California WeekendSherpa.com
Brad Day is a native Californian who grew up hiking, biking, skiing, and whitewater rafting throughout the Golden State. He and his team have a blast exploring California and sharing their experiences with readers each week. You can listen to Brad giving the outdoor report every Saturday morning on KGO radio 810.
Editorial and Brand Director, Weekend Sherpa, San Francisco, California WeekendSherpa.com
Holly Kulak began her career in media at the online magazine Salon.com and has worked for a variety of print and digital publications including San Francisco magazine and GigaOM. Born in the United States and raised in Canada, Kulak has written through an Alaskan winter, a Floridian spring, and a Vancouver Island summer, but now keeps her heart in San Francisco and Northern California. Kulak has been with Weekend Sherpa since its founding days. She is an associate member of the International Academy of Digital Arts and Sciences (IADAS).
Community activist/nature specialist, Outdoor Afro, Oakland, California outdoorafro.com
As CEO and Founder of Outdoor Afro, Rue Mapp’s main aim is to reconnect African Americans and others from culturally diverse backgrounds with the great outdoors. To that end, with the support of leading outdoor retailers, national nonprofits and park agencies, she has launched a national team of outdoor leaders who design nature experiences that speak to the values and history of thousands of men and women of all ages.
Since creating Outdoor Afro in 2009, Mapp has published hundreds of blog entries and has been widely quoted in many publications, including Grist, Outside, High Country News, Audubon, Jet, and Ebony. Her innovative leadership has been recognized by the Obama Administration, the Outdoor Retail industry, the National Wildlife Federation, and Backpacker magazine. Mapp is on the 2012 Root 100 List of Most Influential African Americans; is a NewsOne 2013 Game Changer; received the prestigious National Wildlife Federation award for communications; and was featured in the 2014 Camping edition of Sunset, among many other distinctions. She holds a BA from U.C. Berkeley and is the proud mother of three active children.
Staff Photographer, Sunset Magazine, Menlo Park, California
Thomas J. Story is a staff photographer at Sunset Magazine. He has spent the past decade traveling around the West, documenting all the wonders that make living out here so special. Some of his favorite shoots have meant being in a WWI biplane; boating in the San Juans; and hiking 13 miles through the snow in Yosemite. When he is not travelling on a boat, train, or plane, or haunting one of the many thrift stores he comes across in his travels, he can be found spending time with his ceramicist wife and their two children in Emeryville, California.