Tricks of the trade
With a name like Erin Rosenow, it’s no wonder she became a floral designter. Fortuitous name aside, we’re obsessed with Rosenow
and her eponymous floral-design studio for the beautiful arrangements she makes using everyday objects such as old tomato
jars as vases.
“I like quirky and vintage-inspired designs,” says Rosenow, who was co-owner of San Francisco flower shop Birch and a floral designer at Fiori before opening her own business. “I don’t think that flowers have to be so pretentious.” Her advice for beginners? “Be sure to use the freshest flowers you can find and practice, practice, practice!”
INFO Rosenow Floral (rosenow floral.com or 415/424-7437)