What we used to call “green” design is now just common sense. Take it from a contractor who called on his eco savvy to update his own home
By industry definition, Jeff King is a contractor specializing in sustainable building, but he’ll be the first to warn you against the G-word. “Green has become so overused a lot of people don’t take it seriously,” says King, who became a certified green builder in 2004. So he reframed the conversation, telling his clients about the health benefits of cleaner air from zero-VOC paints, the dollars saved by radiant-heat flooring, and the durability of Caesarstone countertops—all choices that happen to be environmentally friendly.