A look back at Sunset: March 1963 ad for stucco
The text reads: "On a house with 2,000 square feet of wall, you save about $1,000 when the walls are stucco. That's more than enough to buy all this bedroom furniture (total price, $997) at Leslie's of Los Angeles. But that's not all. Stucco won't provide a meal for termites. Won't burn. Doesn't need paint. A better exterior just doesn't exist. Especially when stucco is made crack-resistant with Keymesh reinforcement."