Here's the rub

A chipotle-pepper blend for roasts and steaks

Chipotle-Pepper Rub

With all due respect to Shakespeare, "the rub" represents more than irony. In culinary terms, it's a seasoning mix like the one used at Tony's Meats & Specialty Foods in Littleton, Colorado. Mick Rosacci, who oversees the flavorful preparations at his family's two premium stores, recommends rubbing it onto a beef roast or steaks, then barbecuing or oven-roasting them.

Printed from:
http://www.sunset.com/food-wine/techniques/heres-rub-00400000015302/